Lucy had decided on her company name 'The Go-To Nanny'. She wanted a logo that was bold enough to stand out in a competitive industry but it a calm way to resemble her personality and work ethic.
The only detail Lucy had requested for her logo was to include an arrow within the wording. I provided Lucy with a number of sketches to help us glean a more specific idea of her vision, this worked well and gave me a great insight into the aspirations she had for her company branding.
With this in mind I presented Lucy with two design options, of which she had a clear favourite and went with it. A couple of minor colour adjustments made and Lucy had her branding.
Lucy wanted a user friendly, modern and approachable looking website to clearly demonstrate her niche expertise and bespoke services. Similarly to the branding, Lucys vision was open minded. I essentially had a blank canvas. We had agreed the design needed to cater for users with a busy lifestyle and others that have tried everything and are struggling to find the perfect solution to there parenting complications.
Lucy and I kept in regular contact during the design process as I stressed the importance of getting the design just right at this stage as apposed to mid-development. I presented Lucy with a couple of designs, together we combined these options and designed the site she had hoped for.